Friday 29 August 2014

How To Recover From Google’s Penguin Penalty?

Google’s Penguin update caused a lot of upheaval in the SEO and internet based marketing sector. A multitude of sites faced Google penalty and a lot of others saw a steep decline in their SERP rankings. The major reason for this update was to provide users with the best quality content that they were looking for and thus improving results. For websites that faced penalty and those who want to take preventive measures in order to avoid an imposition of a penalty here are a few tips that will come in handy for your Google penguin recovery service process.


Google Penguin Recovery

Remove Inorganic Links
Start by making a list of all the links and back links you have connected with your website. Once you are done with this segregate them into healthy and spam links that you may or may not have acquired by using illegitimate websites. Remove all the spam links and focus on the organic link building process.

Disavow Tool
This tool is a lifesaver for all webmasters and allows you to remove and completely disavow all the links that you wish to thus helping you get your ranking back.

Content Optimization

‘Content is king’ and Google has always held that true, so optimize you content and get rid of copied, keyword stuffed content. Optimize your content in accordance with the standards aid down by Google.   

Monday 11 August 2014

Changing the Face of Internet Marketing!

Internet Marketing is the creation of the latest trends and needs of every business owner to attract more and more potential customers to their website in order to offer their various services. But, later in its addition, social media marketing takes the place at the higher popularity over the internet to attract more traffic to their website.

This strategy has shown itself as the most potent instrument of business marketing for promoting the enterprise online. This marketing strategy instantly reduces the issues of lesser number of traffic to websites and business by speeding up with its use. With its due popularity and its increasing demand later given rise to its proper management, this has given rise to the Social Media Optimization Services.

Social Media Marketing


This strategy of business marketing includes set of methods that are useful in generating considerable high web traffic to a website by making the use of available wide array of social media promotional network. With the aid of such networking websites, these services aids in enhancing the visibility on the online domain and offer a pathway to reach out to the maximum prospective customer base.

Such service offers higher credibility by putting up maximum number of occasions to get interacted with your potential users; creating an identity by creating a page or a group under your brand name and asking more people to come and join you, like your business page and able to give feedback or ask queries about your services. You can also put up some links to make your page attractive and interesting by attracting more traffic to your business website.

Thus, putting your business on social networking websites is a best way to promote and attract a huge number of traffic towards your website, as most of the today’s population spends a great deal of their valuable time over surfing these networking sites.